COMMERCE · WEB · INTEGRATION
Online ordering built before it became table stakes.
The original online ordering platform and continued technical evolution for a national pizza brand.E-COMMERCE ENGINEERING + LONG-TERM MODERNIZATION
CLIENTHungry Howie’s
ROLEE-COMMERCE ENGINEERING + LONG-TERM MODERNIZATION
OUTCOMELong-term — technology partnership
Online ordering was not yet an expected feature when the original system was conceived.
The platform had to connect customer ordering with real operational and commerce workflows.
As digital expectations and technology changed, the system required continued modernization.
RESPONSIBILITY
What Mitch owned.
Worked directly with the organization’s technology leadership
Continued improving and modernizing the platform over time
Connected customer experience with business operations
WHAT WAS BUILT
The working system.
Customer ordering experienceCommerce and menu workflowsOperational integrationsSuccessive modernization workTECHNICAL COMPLEXITY
What made it consequential.
Multi-location commerceOperational data and ordering rulesLong-lived production softwareChanging customer and platform expectationsPRODUCTION OUTCOME
A long-running digital ordering capability that began early in online commerce and evolved through an extended technology partnership.
E-commerceFull-stack engineeringSystems integrationLegacy modernizationProduct strategyProduction operations
Federal Bureau of Investigation
BRING THE HARD PROBLEM
Put that project back on the roadmap.
Tell me what needs to work, where you’re stuck, and what the system has to fit.
Talk to Mitch